Country music sensation Martina McBride is expected to perform a private concert at New York City’s Empire State Building, on Friday, October 14, 2011, as part of “Martina McBride: Light Up the Sky,” in a partnership with Clear Channel Radio and Stanford Women’s Cancer Center. The Stanford Women’s Cancer Center, opened on June 27, and it provides comprehensive care and support for women with breast cancer, in a warm environment.
Each October, the Empire State Building is lit in pink, in order to help raise awareness for breast cancer. This concert event will be broadcast exclusively on Clear Channel Radio’s websites. Particularly impressive about iHeartRadio and Clear Channel is its wide distribution in many digital-only and radio stations, in 150 cities.
Additionally, McBride’s forthcoming studio album, Eleven, is expected to be out on October 11, via her record label, Big Machine Records. This new CD features her empowering sophomore single “I’m Gonna Love You Through It,” which deals with the serious subject matter of breast cancer. It tells the story of a women who is diagnosed with breast cancer, and how she is able to get through it with the love and support of her husband and family. McBride is expected to perform this spitfire tune at the Empire State Building on October 14.
McBride filmed an equally moving music video for her newest single, which features cameos from several influential women that are also cancer survivors. These include Robin Roberts from “Good Morning America,” Grammy award-winning songstress Sheryl Crow, as well as Katie Couric, acclaimed journalist from ABC.
According to Dr. Jonathan Berek, the Director of Stanford Women’s Cancer Center, he noted in a press release that the Center is honored to be a part of this event, and appreciates the moving message in McBride’s song. “Cancer affects everyone, including those in a supportive role,” Berek said.
Ms. Jessica King, the Director of Community Engagement at Clear Channel Radio, remarked in a press release, “the lighting of the iconic Empire State Building is a symbolic way to honor all those touched by this disease while raising awareness for a very important cause.” She further noted that breast cancers affects millions of listeners each year, and subsequently indicated that these “exclusive videos will allow us to share this very special evening with our audience across the country.”
“To have an artist of Martina McBride’s caliber not only light the building but also perform at the building is a true honor and something we are very much looking forward to next month,” said Ms. Melanie Maasch, the Director of Brand Development and Public Relations for the Empire State Building.